What is SEO?
Search Engine Optimization, or SEO, is the marketing process by which websites are optimized to increase traffic and rankings via search engines, using non-paid(organic) methods.
Why is it important?
Currently there are approximately 1.8 billion websites online, with the number of people using search engines increasing at an unfathomable rate (1.2 trillion per year worldwide). Search engines are setup to deliver results to these users within seconds.
So how is this done?
In short: Search engines, like Google, utilize processes known as crawling and indexing to search through websites regularly, locating keywords within its content, that are amongst the highly ranked search queries users are searching daily. Once this is done, along with other procedures, search engines archive your site until someone searches for what you provide. (This is very similar to a recipe book. Recipes may be filed according to its main ingredient: chicken, shrimp, etc., making it easily accessible for future use).
The best place to hide a dead body is the second page of Google Search.
– Author Unknown
Here’s the Why
With the growing number of websites online, it is 100% impossible for your site to show up on the first page of search results without putting in extra work. Without a strategically mapped out plan, your website is like a car without gas….It’s useless.
Your #1 goal as a website owner should be to get found online through organic searches. Doing so increases your traffic, essentially increasing your revenue $$$. And no one has ever said NO to increased profits.
SEO is a process, meaning it’s not an instant fix. However, investing into your website and utilizing this process will yield a great return. Here at I AM JONI™, we know the process and are eager to help you grow your visibility. Give us a call, 713-369-0954 or send us a message, firstname.lastname@example.org to get started.